Are you an experienced product leader passionate about building software that professionals rely on every day? Do you want to shape the future of digital dentistry by leading one of the world’s most advanced CAD platforms used by thousands of dental labs globally?

At 3Shape, we don’t just create products – we have changed dentistry with digital workflows that make dental treatments better and available to more patients. We are obsessed with our users’ needs and understanding how they use 3Shape products every day. We are looking for a Product Lead to drive the product strategy and product management for our CAD software portfolio used to design dental treatments in dental labs and clinics, while also playing a key role in strengthening our product practices, collaboration, and product culture.

About the Role

This role combines product vision, strategic ownership, and commercial impact. You will define the long-term product strategy, ensure strong customer understanding across the product team and help elevate product thinking and practices across the organization.

As a Product Lead at 3Shape, you will work at the intersection of technology, design, and clinical workflows. You will collaborate closely with UX designers, developers, clinicians, and other stakeholders to deliver intuitive, efficient, and elegant solutions for dental professionals around the world. At the same time, you will drive product success by ensuring strong alignment with our commercial organization, enabling effective go-to-market, adoption, and customer value realization.

This is a unique opportunity to shape the direction of a product used daily by dental technicians and labs, and to design for deep professional workflows with real-world clinical impact.

What You’ll Do

• Define the long-term product vision and strategy, including key trade-offs between innovation and legacy workflow optimization

• Develop a deep understanding of target users and ground decisions in customer insight

• Lead continuous discovery through customer interviews, field visits and product insights

• Define an outcome-driven roadmap balancing commercial drivers, innovation, reliability and technical debt

• Ensure the commercial success of the product by aligning closely with sales, marketing, and other commercial functions

• Translate product strategy into effective go-to-market, strong adoption, and customer value.

• Drive strong collaboration between product, UX, and engineering to deliver aligned, user-centered solutions

• Mentor and coach product managers, acting as a role model for product thinking, discovery, and strategic decision-making.

What We’re Looking For

• 10+ years of experience in product management within complex software products

• Experience defining product strategy and leading roadmap decisions

• Strong ability to understand professional user workflows and translate them into product strategy

• Excellent stakeholder management and communication skills

• Experience working closely with engineering and UX teams in agile environments

• Ability to balance customer needs, technical complexity, and commercial impact in prioritization decisions

• Experience orchestrating commercial success through strong collaboration with sales, marketing and other commercial functions

• Experience mentoring or coaching other product managers.

Bonus Points

• Experience with 3D/CAD software, dental or medical software

• Experience in dental, medical, or other healthcare technology

• Experience with regulated software environments

You’ll report into the Senior Director of Product, Lab & Studios and work closely with other product managers, designers, engineers, and subject matter experts. The role is based in our headquarters in the heart of Copenhagen by Kongens Nytorv.

Join us in shaping a company culture that makes Monday mornings worth it

3Shape is a high-energy, rapidly growing, and purpose-driven company with a strong innovation track record and highly motivated colleagues working primarily within the dental industry. We are driven by our strong values and our purpose to improve patients’ lives.

Working for 3Shape means:

• You will be working in a dynamic and exciting environment and can expect to be both challenged and supported in your personal growth and development.

• We provide a great social work environment with many optional activities and employee clubs, ranging from wine, board games to bicycle clubs.

• You can expect great work/life balance according to your individual needs and situation.

• Daily breakfast and fresh lunch cooked by our resident chefs in our canteen.

• Your work location will be in central Copenhagen, close to Kgs. Nytorv and public transport

• An inspiring international environment with social, diverse, and highly skilled colleagues - we are more than 50 nationalities.

Get in touch now!

Please do not hesitate to apply for this exciting opportunity at one of Denmark’s most successful and fastest growing high-tech companies, as applications will be processed continuously.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.