Marketing Product Manager (Lab)

3Shape is looking for a Marketing Product Manager who will help to develop product and marketing strategies for Lab scanners.
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Job Responsibilities

Develops product and marketing strategies for Lab scanners by identifying market potential, responding to end-user needs, making product portfolio, pricing, and time-integrated plans for product promotions and conducting research for market intelligence usages.

 Job Duties

  • Determines customer needs and desires by specifying the research of the market information
  • Assesses market competition by comparing the company’s products to competitors’ products
  • Provides source data for product line communications by defining product marketing communication objectives
  • Translating from product advantages to real end-user benefits
  • Provides information for management by developing short-term and long-term marketing strategies, reports, analyses, answering questions and requests
  • Determines product pricing by utilizing market research data, reviewing production and cost, anticipating volume and create special campaigns
  • Launch new products by developing time-integrated plan with marketing communication, sales, and production

 Qualifications

  • 5+ years working experience in dental lab related business (product management experience preferred)
  • Knowledge of the dental lab market and industry
  • Holding a diploma degree or above
  • Fluent English in both oral and writing
  • Excellent networking skills, understanding the customer behavior
  • Strong self-motivation and good team player
  • Travel as needed

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Now, twenty years later, 3Shape is 1,600+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on Facebook.

Or, know someone who would be a perfect fit? Let them know!

CH - Shanghai

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Our biggest assets are our people and culture 💗

Life at 3Shape is great! We bring passion and talent to work every day to innovate for superior patient care. 3Shape is built on a culture of thinking differently and being innovative when solving challenges. We embrace new ways to exchange ideas with colleagues across departments and think and work in an agile way. Experience the everyday #lifeat3Shape across the globe on Facebook. 

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