Marketing Automation Specialist

We are looking for a passionate Marketing Automation Specialist to create exceptional and personalized consumer experiences.
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Who are we? The 3Shape Activation team within Global Marketing focuses on lead generation. At 3Shape we value collaboration over hierarchy, skills over titles, and people over process - and so do you. You thrive in working with highly skilled colleagues across different fields of expertise and backgrounds - developers, designers, project managers, strategists - we've got them all, working together in agile, cross-functional teams. This while still having fun and getting to know each other in the process. The products and services we work on have revolutionized the dental industry and hence affected the lives of many people around the world and are a part of a highly diverse and complex ecosystem with many interesting challenges.

What are we looking for?

We are looking for a passionate Marketing Automation Specialist to create exceptional and personalized consumer experiences.

  • You serve as a subject matter expert on all things marketing automation and email marketing best practice.
  • You are capable of applying a strategic mindset, as you will create and deliver on our marketing automation and email marketing strategy, focused on driving leads down the funnel from MQLs to SALs.
  • You will be the operational arm of making a new channel successful. This role will also be a project manager of related digital initiatives.
  • You will work in a fast-paced environment and with cross-functional teams.
  • You have exceptional stakeholder management skills, as you will drive digital transformation.
  • This position requires an ability to use data-driven insights.
  • The ideal candidate knows how to roll-up their sleeves, dive in, add value, and has strong communication skills.

What you will be doing?

  • Plan, develop and implement our overall marketing automation and email marketing strategy.
  • Handle the day-to-day, hands-on execution of marketing automation and email marketing programs. This includes ownership of email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Segment and optimize lists based on behaviors like past email engagement and website interactions to ensure that email marketing works in coherence with other marketing channels.
  • Work collaboratively with other departments to ensure automated campaigns achieve company goals and run lead nurturing activities, i.e., guide the audience through the funnel by sending downloadable guides, free trials, etc. based on the stage of the buyer’s journey.
  • Implement lead scoring practices to enable higher conversions of quality leads.
  • Act as project manager by coordinating activities related to the implementation marketing automation and email marketing plans.


  • 2 to 3 years of digital marketing-specific experience with a minimum 2 year demonstrated success in marketing automation, lead nurturing, email marketing from concept to completion.
  • Experience with CRM platforms (Microsoft Dynamics is a plus).
  • Ability to meet tight deadlines.
  • Open to receiving and providing feedback to colleagues / team.
  • It’s a plus if you the following experience:
    • lead scoring
    • A/B testing
    • data driven insights

We offer:

  • Join in on an ambitious digital marketing journey.
  • Lots of interesting challenges that will require your creative and communicative skills.
  • Work in a professional, friendly and supportive environment.
  • Weekly team breakfast and cake Thursday 😊
  • Being a part of a fast-growing Danish IT success and benefit from the prospective career opportunities.
  • We will be glad to welcome you in our team! Sounds interesting? Send your application and CV as soon as possible.

Or, know someone who would be a perfect fit? Let them know!


Holmens Kanal 7
1060 København Directions

Our biggest assets are our people and culture 💗

Life at 3Shape is great! We bring passion and talent to work every day to innovate for superior patient care. 3Shape is built on a culture of thinking differently and being innovative when solving challenges. We embrace new ways to exchange ideas with colleagues across departments and think and work in an agile way. Experience the everyday #lifeat3Shape across the globe on Facebook. 

Already working at 3Shape?

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