Regional Business Manager, North China (based in Beijing)

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About the role

A Regional Business Manager is expected to:

  • Enable reseller account management by implementing an account plan for the responsible territory
  • Responsible for delivering the territory sales target
  • Responsible for identifying and fostering relationships with key stakeholders and decision makers across the territory, especially with our reseller sales representatives and dentist or Lab KOLs


The following tasks are expected from the Regional Business Manager, but it is not limited to the bellowing:

  • Mobilize regional resources to anticipate and respond to customer needs, problems, and opportunities at the territory level
  • Enroll the reseller’s sales representatives to implement and execute sales demand strategies
  • Implement the account plan for each reseller
  • Identify and foster relationships with key stakeholders and decision makers across the portfolio
  • Assure critical enablers are utilized effectively (people, process, programs, tools, and technology to meet customer needs)
  • Manage and coordinate appropriate resources, tailored to specific customer level needs
  • Create cost-benefit analysis for deploying resources and prioritizing the opportunities. Leverage and collaborate across 3Shape China for resources to meet needs
  • Examine contract issues, and based upon financial analysis, arrive at the best recommendation/decision for the customer and company.
  • Utilize business acumen tools to identify facility specific growth opportunities
  • Coach reseller sales representatives to achieve individual business plans
  • Work with local teams to execute the selling process in a concise, compliant, professional, ethical, and persuasive manner; leading the customer to action
  • The ability to travel, including overnight and/or weekends, up to 60% of the time
  • Be able to use and showcase the complete product and software portfolio of 3Shape China
  • Perform other work-related tasks determined by the Regional Business Director



  • Undergraduate bachelor’s degree (or equivalent) in an applicable field or dental background (e.g. dental technician) is preferred. More than 10 years in clinical sales, marketing, professional education, sales learning/ development, or commercial functional experience is strongly preferred – previous dental experience a big plus.
  • Demonstrate the ability to handle customer product questions and objections in a manner that is consistent with sales training methodology; conduct sales presentations using current sales methods. Understand appropriate use of products, and coach reseller representatives to target and segment customers accordingly. Conduct business reviews and set the tone for the reseller partner or for others in accordance with 3Shape policies and procedures. The Territory Manager will also have excellent computer skills with Microsoft Office.
  • Also, moderate command of verbal and especially written English language (for example to understand HQ policies and follow up on the CRM system data updates), CET-4 and above


We offer 

  • An attractive and informal work environment with highly skilled and committed colleagues
  • Being part of a young and entrepreneurial team in China
  • The possibility to be part of an ambitious, successful and fast-growing company
  • Be part of a dynamic team with an open and trust-based work and communication culture
  • The chance to influence the next generation of 3D software and the future of an expanding company 

Or, know someone who would be a perfect fit? Let them know!


69 Dongfang Rd
200070 Pudong Xinqu Directions

Inside 3Shape

Life at 3Shape is great! We bring passion and talent to work every day to innovate for superior patient care. 3Shape is built on a culture of thinking differently and being innovative when solving challenges. We embrace new ways to exchange ideas with colleagues across departments and think and work in an agile way.

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