Let's change detistry together!

Are you a tech-savvy digital marketer who can drive great customer experiences and sales results through digital paid media campaigns? And do you want to be part of a world-leading, high-growth MedTech company that works towards improving and changing the dental industry with innovative technologies and solutions?

Then we might have just the right opportunity for you!

3Shape offers you the opportunity to become Paid Media Specialist as a part of our Activation and Omnichannel team in Global Marketing responsible for global paid media channels and campaigns ensuring performance according to our business targets. Our headquarters is in Copenhagen and our team of paid media, digital content, event and marketing automation specialists spans across Copenhagen, Kyiv, Ukraine and Poland.

About the role

Together with our Ad Operations Specialist, you will drive the day-to-day management of our global digital paid marketing campaigns including paid search, paid social and display advertising strategies. You will be responsible for creating and optimizing paid media channels to support digital marketing in 3Shape and several internal stakeholders such as marketing managers, business units and local offices in reaching their goals. Additionally, you will also work with a few of 3Shape global media partners.

Your primary responsibilities will be:

• Paid campaign planning, management, optimization, and reporting across channels
• Strategic ad account management and development
• Implementation of best practices, processes and strategies related to paid media in line with overall KPIs and business needs
• Support & training of local markets working with paid media as part of their local marketing strategy
• Implementation, monitorization and ongoing optimization of running campaigns and sparring with local markets
• Reporting campaign performance and relevant insights to internal stakeholders
• Testing and implementing new ideas and strategies in relation to campaign elements such as targeting, creatives, distribution models, platforms etc.
• Implement and develop the use of paid media in relation to other digital marketing functions such as Marketing Automation, Digital Content, SEO, Organic Social etc.
• Build, test and develop audiences for targeting by the use of 1^st and 3^rd party data, keyword analysis and features offered by advertising technologies.
• Distibution and monetization of media budget and spend.

Your competencies

• You possess a commercial and results-driven mindset, always considering our commercial goals in your deliveries
• You are self-driven and proactive in the way you work with a can-do attitude
• Strong analytical skills and experience with collecting, structuring, and presenting campaign performance data and insights
• Strong experience with the different processes related to digital advertising including material requirements, tracking, testing, implementation, optimization, and reporting.
• You are flexible and comfortable within a dynamic environment where things move fast, and at times you may not know what tomorrow brings

Your education and experience

• Min. 3-5 years of digital marketing experience
• Strong experience from working with digital advertising including a solid overview of the latest trends and dynamics related to the area
• Solid understanding of main advertising platforms such as Facebook Business Manager, GoogleAds, LinkedIn advertising, Google Analytics, Utm.io etc.
• It is considered and advantage but not an requirement if you possess a M.Sc, MBA or similar 
• Good understanding of other digital marketing disciplines and channels such as web, CRM/MA, organic social, SEO as well as familiarity with key terms such as personalization, A/B testing, ABM etc.

We offer:

• Attractive office location in central Copenhagen, Kongens Nytorv.
• Healthcare package through our pension provider
• Delicious and diverse full lunch cooked by our excellent chefs-team.
• Good social environment with plenty events and social clubs.
• A vibrant, young and international environment with social, diverse, and highly skilled colleagues - we are more than 30 nationalities.

Application

Please apply by attaching your CV and cover letter. We will assess and interview continuously, so apply as soon as possible.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results is by welcoming diverse people into our community.   

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on Facebook.