Commercial Product Manager
Do you want to work within Product Management in one of Denmark’s most successful MedTech companies and help improve the life of millions of patients?
Are you an experienced product marketeer and do you love to commercialize products that change the life of your customers – products that help our customers digitalize their business to provide better treatment for their patients? Are you looking to develop yourself and your colleagues and achieve ambitious goals? Then 3Shape offers a unique opportunity as ‘Commercial Product Manager’ in the center of Copenhagen at Kongens Nytorv. From the strategic product roadmap, through product messaging and launch to the commercial enablement of the sales teams your role is to launch innovative products that users want to buy.
3Shape offer the world’s best-selling digital lab solutions, and you will be part of the team that delivers digital CAD/CAM solutions to dental labs across the world.
Your role
You will together with the other team members…
- Launch new products in the marketplace and ensure organizational readiness to maximize commercial success.
- Responsible for the full product life-cycle commercial activities keeping the product top-of-mind with resellers, partners, and end-users.
- Developing campaigns and marketing communication plans in collaboration with Marketing.
- Understand our customers and their buying process.
- Develop competitive product positioning and pricing.
- Develop innovative business models, such as SaaS.
- Responsible for general market analysis, customer surveys and competitor surveillance.
- Enable our sales teams and distribution partners with excellent product presentations, product demos, and commercial product training.
- Deliver thought-leading and product-oriented content for web, print and other communication channels working closely with marketing communication and industry publications.
- Contribute to the product roadmap, working closely with technical product managers.
- Travel frequently to end-users, exhibitions, and conferences (around 20-30 days of travel per year, primarily in Europe and the US).
Key for success in this role is effective cooperation with stakeholders ranging from end-users, resellers, partners, sales, marketing, other 3Shape engineering teams and executive management.
Qualifications
- A commercial background or a technical background with commercial experience – preferably at a master level.
- At least 5 years of experience from a position in product marketing/product management or other commercial positions, working with software or medical products. There is an opportunity to scope the role differently, depending on your level of experience.
- Documented experience working with areas like new pricing, product launches, campaigns, communication, SaaS business models.
- Strong communicator that can identify important elements in complex issues and present them effectively using written, verbal, and visual communication.
- Ability to work in a complex business environment and maintain the interests, goals, and priorities of many stakeholders.
- Excellent spoken and written English is a must.
- Knowledge about dental or medical products is a plus, but not a requirement.
- A great team player who is energized by interacting and collaborating cross-functionally with many different personalities and backgrounds.
- An open and curious mind looking to explore a rapidly changing industry.
We offer an exciting, visionary, and international place to work
3Shape is a high-energy, rapidly growing, and purpose-driven company with a strong innovation track record and highly motivated colleagues working primarily within the dental industry. We are driven by our strong values and our purpose to improve patients’ lives. Working for 3Shape means:
- You will be working in a dynamic and exciting environment and can expect to be both challenged and supported in your personal growth and development.
- We provide a great social work environment with many optional activities and employee clubs, ranging from wine, board games to bicycle clubs.
- Your work location will be in central Copenhagen, close to Kgs. Nytorv and public transport, in a modern and spacious office.
- You can expect great work/life balance according to your individual needs and situation.
- Fresh lunch cooked by our resident chefs in our new canteen.
- An inspiring international environment with social, diverse, and highly skilled colleagues - we are more than 30 nationalities in our building.
- An opportunity to become part of the success that 3Shape has created over the past 20 years in a fast-paced, innovative, and globally oriented business environment.
Get in touch now!
Please do not hesitate to apply for this exciting opportunity at one of Denmark’s most successful and fastest growing high-tech companies, as applications will be processed continuously. We do expect to close our search for this position as soon as possible.
Application
Please apply by attaching your CV and cover letter.
We will assess and interview continuously, so apply as soon as possible.
In case you have questions, please contact Senior Director, Christian Rytter +45 2729 0808.
We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results is by welcoming diverse people into our community.
About 3Shape
To learn more about 3Shape, visit our Instagram here and our webpage here. You can also have a peak into our social profile here
- Department
- Product Strategy
- Role
- Lab
- Locations
- DK - Copenhagen

DK - Copenhagen
Our biggest assets are our people and culture 💗
Life at 3Shape is great! We bring passion and talent to work every day to innovate for superior patient care. 3Shape is built on a culture of thinking differently and being innovative when solving challenges. We embrace new ways to exchange ideas with colleagues across departments and think and work in an agile way. Experience the everyday #lifeat3Shape across the globe on Facebook.
About 3Shape
3Shape develops 3D scanners and software solutions that enable dental and hearing professionals to treat more people, more effectively and with superior care. We are a global market-leading provider of dental and audio technology for laboratories and clinics.
Our growing talent pool of over 1,600 employees spans 35+ nationalities and is energized by knowing that together, we contribute to a better world.
Two graduate students founded 3Shape in Denmark’s capital, Copenhagen in the year 2000. Today, 3Shape employees serve customers in over 100 countries. As a privately-owned company, decisions are made fast, and we remain agile.
3Shape is headquartered in Copenhagen, with development teams in Denmark and Ukraine and with a production site in Poland. 3Shape is a global company with presence in Europe, Asia and the Americas. Check out the ratings of 3Shape as employer on Glassdoor.
Commercial Product Manager
Do you want to work within Product Management in one of Denmark’s most successful MedTech companies and help improve the life of millions of patients?
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