Marketing Manager, Marketing Commercialization

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Your work will help ensure that we maintain our position as a world leader within digital solutions in the dental industry. You will join the Global Marketing team in a highly innovative company and work daily with a team of dedicated and skilled Marketing professionals. The position is located at the 3Shape HQ in Copenhagen.

One of your main goals will be to create and execute on the strategy for the Marketing funnel and to develop solid and well-defined activation launch plans together with Product Management, Digital Activation, Global Communications, our global partners, and regional Marketing offices.

You will, in close collaboration with Sales, ensure that we have a strong go-to-market plan in place, with the right Sales and Marketing tools to ensure a smooth and good experience for our prospects and end-users. You will help create and carry out key strategic initiatives within Marketing to ensure that sales targets are met while increasing engagement and loyalty among our existing end-user base of dentists.

Your key responsibilities

• Develop and own Marketing global launch campaigns for products (i.e: hardware, software, services) and subsequent life cycle management of these products
• Drive key strategic projects to ensure that our top- and mid-funnel activities are robust and scalable for creating brand awareness and driving sales.  
• Define initiatives to drive lead generation activities across Marketing and sales funnel through online and offline channels. 
• Work closely with Marketing, Sales, and senior stakeholders to ensure a good end-to-end funnel and an excellent experience for our prospects and new customers.
• Understand market trends and customer data to identify strategic opportunities and process improvements within the Global Marketing team.
• Build and maintain relationship with key regions to ensure alignment with global priorities and to manage and support the roll-out of local programs including lead generation programs.

To succeed in this position, you will need:

• 5+ years of Project Management experience with leading complex cross-functional initiatives in an international environment
• 2+ years of experience within the field of Marketing
• Ability to build relationships and make an impact at all levels – both within 3Shape as well as with our external partners.
• Proactive, structured and problem solving mindset with a keen eye for process improvement and an interest in change management
• Strong presentation and analytical skills
• Traveling 10-30 days per year should be expected (in non-Corona times)
• Excellent written and spoken English (Required)

This position will be an excellent career opportunity in a fast-growing company with great possibilities to influence its long-term commercial direction.


Please apply by attaching your CV and cover letter. We will assess and interview continuously, so apply as soon as possible. We look forward to hearing from you! 


We encourage all relevant applicants to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status. All qualified applicants will be given equal opportunity and the selection is based on job-related factors.

About us

3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Now, twenty years later, 3Shape is 1,700+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on Facebook.

Or, know someone who would be a perfect fit? Let them know!

DK - Copenhagen

Holmens Kanal 7
1060 København Directions View page

Our biggest assets are our people and culture 💗

Life at 3Shape is great! We bring passion and talent to work every day to innovate for superior patient care. 3Shape is built on a culture of thinking differently and being innovative when solving challenges. We embrace new ways to exchange ideas with colleagues across departments and think and work in an agile way. Experience the everyday #lifeat3Shape across the globe on Facebook. 

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